奢侈化妆品品牌奢侈化妆品品牌前十名-聚上美

关于奢侈化妆品品牌✅的问题，下面有几个最新奢侈化妆品品牌前十名的观点，这里聚上美网站生活见闻小编希望能帮您找到想要的奢侈化妆品品牌答案，了解更多世界顶级的化妆品是哪些牌子？的相关详细知识。
相关奢侈化妆品品牌的扩展：
世界顶级的化妆品是哪些牌子？ 你好，我把世界十大化妆品排名及简介在这里给你介绍一下吧1.Guerlain （娇兰）娇兰于19世纪中叶创立，对于一家历史如此悠久的公司来讲，它所面临的永恒的挑战，就是既要保持传统风格又要勇于不断创新。 2.Lancome （兰蔻）1935年，Armand Petitjean创办的LANCOME，名称构想来自于法国中部的一座城堡LANCOSME。由于城堡的四周种满了玫瑰，充满浪漫意境，而Armand本人更认为每个女人就像玫瑰，各有其特色与姿态，就以城堡命名，玫瑰也就成了LANCOME的品牌标志，最早以香水起家的LANCOME，发展至今，已成为引导潮流的全方位化妆品牌。 3.Clarins（娇韵诗）娇韵诗成立于1954年，创办人克兰诗先生(Mr. Jacques COURTIN CLARINS)原本想当医生，但因为第二次世界大战爆发，他中断了医学院的课业，一直到战争结束后他才成为专门诊治脊椎病痛的医生。由于他的病人以女性为主，克兰诗发现除了身体病痛之外，大部分女病人都很不满意自己的肌肤状况，当时专业的护肤研究非常少，而克兰诗先生本身对植物精华的美容疗效非常感兴趣，他干脆在1954年在法国巴黎成立第一家美颜身体护肤中心(Clarins Beauty Institute)，深入研究植物精华的功效以及“健康按摩手法”。 4.Elizabetharden 伊丽莎白雅顿伊莉莎伯雅顿是现代美容大师，并且是位居全球领导地位的知名化妆品及香水公司。雅顿公司成立于二十世纪初，是由一位充满梦想的化妆品女性企业家所创建；她的创意以及之后促使化妆品工业大众化的成就获得美国及全世界极高的赞赏与尊敬。5.Erno Laszlo （奥伦纳素）奥伦纳素于1927年由匈牙利皮肤学专家奥伦纳素博士创立，1939年在纽约曼哈顿建立护肤学会，通过明星、名流推广品牌，在欧美上流社会风靡了80多年，目前在全球有近千家零售店，都设在当地的高档商业区。 6.Estee Lauder （雅诗兰黛）雅诗兰黛公司创立于1946年，技术先进，不断创新，凭着其研发的各类精致优雅而又奢华的产品而享誉全球。历经广泛的研究以及一贯严格的产品测试，她旗下的所有产品都秉承最优水准的保证。所以，我们能带给您最温和也是最有效的产品。 7.Clinique （倩碧）六十年代后期，人们对肌肤的美丽的概念仅限于一句当时普遍崇隹的智理格言——“女性拥有的是与生为俱一成不变的肌肤。”直到有一天，一位杂志主编提出“女性应该正视她们的肌肤”的言论后，人们才开始惊觉，原来肌肤完美可以重塑。 8.Shiseido （资生堂）1872年，日本药剂师福原有信在东京银座创设了以“得风调剂局”命名的日本第一家西药店，这便是SHISEIDO的前身。 9.Christan Dior（迪奥）迪奥的名字“Dior”在法语中是“上帝”和“金子”的组合。以他的名字命名的品牌Christian Dior（简称），自1947年创始以来，一直是华丽与高雅的代名词。不论是时装、化妆品或是其他产品，CD在时尚殿堂一直雄踞顶端。 10.Chanel （香奈儿）双C」已经成为一种时尚界的骄傲，也是这个地球上女人最想拥有的品牌！永远的香奈儿，香奈儿已经成为全球最知名的品牌；双C的经典LOGO将永远袭卷时尚流行、永不缺席。香奈儿夫人(GABRIELLE CHANEL)出生于1883年、逝世于1971年，COCO是她的小名，虽然她离开我们很久，但是其经典的风格一直是时尚界的鼻祖。她最钟爱用黑色与白色进行美丽的幻化，实现一种绝对的美感以及完美的和谐。她留下许多对流行的看法，成为引导这个时代流行的直接心灵导师，她认为美指的是内外皆美，虽然流行不断推陈出新，但是风格永远不会被淘汰。同时她深信“简单”是让美好质感呈现的最佳方式，她留下的经典设计包括：NO.5香水、斜纹软呢、双色鞋、黑色小洋装等等，经典的配件就是主张让女人双手空出来的皮革穿链带的手提包，她钟爱的山茶花也依旧绽放在绸缎的晚宴包浮雕花样里。
CBN Friday Special丨Is C-beauty brands getting a facelift amid consumer backlash of Japanese imports?

Chinese consumer sentiment towards Japanese products, notably cosmetics, is undergoing a dramatic shift recently due to rising safety concerns.

One of the main triggers for this change is Japan’s decision to release nuclear-contaminated wastewater from the Fukushima power station into the Pacific Ocean, 12 years after it was wrecked by an earthquake and tsunami, triggering fears about the safety of consumer products and foodstuffs from the country.

Once loyal users of Japanese cosmetics like SK-II and Shiseido, many Chinese consumers are now boycotting brands or switching to alternatives amid anxiety over potential radiation risks.

Hesitant in Japanese cosmetics purchase

Social media is a powerful barometer of public sentiment, and in China, platforms like Sina Weibo and Xiaohongshu have become hotbeds of discussion and debate about Japanese cosmetics. Numerous users have taken to these platforms to share “blacklists” of Japanese cosmetic brands, cautioning others to steer clear. Some even claimed that they had returned Japanese cosmetics they purchased.

A widely circulated list on Sina Weibo, for instance, flagged 31 major brands, including industry giants such as SK-II, Shiseido, and Muji, while opting for alternative brands. The volume of interaction on such topics runs into hundreds of millions of views, indicative of the depth of sentiment and the scale of participation.

Some consumers have asked customs authorities whether more inspections will be carried out on Japanese cosmetics. In response, the Shanghai Customs District said in June that authorities will step up nuclear radiation detection on products from Japan and take measures to prevent the import of products with levels of nuclear radiation that fail to meet standards.

The backlash has led many vendors and representatives of Japanese cosmetics and skincare brands, including Muji, Kao, and SK-II, to respond and address the concerns raised.

An employee at a high-end shopping mall, SKP, in Beijing remarked on the increasing number of clients raising product safety queries. They emphasized that while the cosmetics are made in Japan, they adhere to China’s stringent safety standards for imported goods.

Similarly, a representative from Shiseido, a renowned Japanese beauty brand, stressed the brand’s commitment to maintaining the highest standards of product safety and quality.

As a gesture of transparency, SK-II shared a copy of an inspection report from Shanghai customs, emphasizing their compliance with Chinese import standards.

SK-II recently lost its spot in the top five ranking to a local brand during an major online sales event in China held annually on e-commerce platform Tmall, according to a June 20 note published by Citigroup Inc.

To put the significance of these developments into perspective, Japan, between 2019 and 2022, held the most substantial market share for cosmetics in China.

In 2022 alone, China’s imports of Japanese cosmetics stood at an impressive $4.16 billion, only second in terms of market share.

However, the cracks have started to show. Since May 2022, there has been a steady decline in Chinese imports of Japanese cosmetics. Imports sank 30% last month from a year earlier, after dropping 8.4% in June, data from China's customs authority showed.

Meanwhile, major cosmetics firm Shiseido saw its largest weekly stock plunge in nearly 10 months, with its shares down 6.8%. Its revenue from China accounts for 30% of the total. Shiseido’s local competitors including Pola Orbis and Kose also declined over 3%.

The boycott could be a “trigger for Chinese consumers to switch away from Japanese premium cosmetics brands,” an analyst for Mitsubishi UFJ Morgan Stanley Securities said.

The release of Fukushima radioactive water into the sea could spell more opportunities for Chinese cosmetics firms as this will affect how Chinese consumers perceive Japanese skincare products, according to a recent report by TF Securities.

Opportunity for C-Beauty?

Chinese homegrown cosmetics brands are sending shockwaves through the domestic beauty industry as they begin to steal share from the foreign players – like Estée Lauder and Lancôme – that dominate the market.

Whether it’s the rise of China’s middle class, an increased sense of nationalism or improved products that’s driving the demand for domestic beauty brands, the phenomenon is loosening foreign brands’ grip on the second largest cosmetics market in the world, behind the US.

China’s beauty industry has undergone years of rapid growth and even managed to rebound strongly from the pandemic.

In recent years, Chinese beauty or C-beauty has attracted more attention. The signature C-beauty look – sharp eyebrows, lined eyes, royal red lips and a porcelain complexion – is more power woman than J-beauty and K-beauty’s doll-like looks – and has been gaining traction across social media.

Younger and savvier Chinese consumers are pushing beauty brands to innovate and show a willingness to embrace domestic brands over foreign competitors.

For one thing, Gen Z Chinese consumers are increasingly interested in traditional Chinese culture and style. This is sometimes referred to as guochao or China chic. They are often looking for ways to identify with their Chinese roots in a world dominated by Western aesthetics.

As a large spending group in China, Gen Zs are helping to drive the rise of C-beauty. According to one recent Tencent survey, 45% of “post-95” Chinese consumers regularly chose to purchase products infused with guochao elements. This outpaced “post-90s” consumers (38%) as well as “post-80s” shoppers (27%), indicating that the popularity of Chinese brands over the past couple of years is no flash in the pan.

Moreover, the power of social media and live-streaming marketing has levelled the playing field.

Chinese beauty influencers often build a community by sharing their daily beauty routines on Weibo, Xiaohongshu, and via live-streaming broadcasts on various social platforms. Opinion leaders are usually paid to promote certain products and are influential among younger people.

Online channels have also allowed upcoming homegrown brands – which can lack the financial resources to secure shelf space in traditional outlets – to sell beauty products directly to customers across the country. Around 73% of Chinese consumers buy cosmetic and skincare products on major e-commerce platforms, while sales through traditional brick-and-mortar channels have continued to decline, according to a research by iimedia.

Chinese skincare giants logged substantial profit growth in the first six months from the same time last year. Jahwa posted a 90.9% surge in first-half net profit to 301 million yuan, and Proya’s net profit surged 65% to 490 million yuan.

Sales of cosmetics in China climbed 4.8% in June from a year earlier to 45.1 billion yuan, halting a three-month slide, according to data from the National Bureau of Statistics. And from January to June, cosmetics sales advanced 9.8% year on year to 207.1 billion yuan.

Despite C-beauty brands’ rapid product development and mastery of digitalization, China’s beauty market is still dominated by foreign brands, since Chinese consumer behavior has traditionally been heavily influenced by Western, Japanese and Korean cultures. This is especially true in the larger Chinese cities.

And unlike Japanese or Korean brands that have a distinctive lure, C-beauty brands need to find a long-term branding model to connect with consumers.

Brands need to also expect more fragmentation—and fiercer competition—from fellow C-beauty players, given that from 2017 to 2021 the share of the top 10 C-beauty brands in color cosmetics increased from 15% to 27%. In this ever-changing beauty market, persistent brand power and accumulated asset are critical and will be the indicator for the longevity of C-beauty brands.

The beauty market is dynamic, and homegrown Chinese brands – which have an edge over foreign brands in understanding consumer needs and local nuances – are increasing their market share day by day. It is still anybody’s guess if C-beauty brands can seize the opportunity and outstrip their foreign counterparts.

8月24日，日本福岛第一核电站正式启动核污染水排海，引发全球热议。

虽然日本坚持说排放的核污水已经经过处理，不会对人类健康和环境产生负面影响，但这套单方面的说辞显然不足以服众。人们对日本进口产品的安全顾虑，从食品波及到化妆品。

化妆品虽然不像食品一样直接入口，但因为直接接触皮肤，所以安全性也很受关注。每次日本核污染水一有风吹草动，社交媒体上就会出现很多日本护肤品的“避雷”帖。

相比讨论“日本化妆品到底还能不能用”的问题，消费者似乎已经把更多精力投入充实“国货替代盘点”名单中。浊流入海，风浪骤起，国产化妆品能否把握住机会进击市场?

日妆品牌安全性受质疑

核污染水正式排海后，“多家日妆品牌遭遇退货”话题登上热搜，在社交媒体平台上搜索“日本化妆品”关键词，目前最热的几条帖子均与核辐射相关。“日本核辐射产品避雷”一贴点赞量达3.3万，收藏量达2万。而关键词分类中，排名靠前的也是“辐射”、“排雷”、“退货”、“国货替代盘点”。

在社交平台上，多位消费者将购买的日本化妆品退货，涉及植村秀、芙丽芳丝等品牌。核污染水的排放已经让他们“不敢继续使用日妆”。

据不完全统计，被卷入此次风波的日本化妆品品牌包括资生堂、安热沙(ANESSA)、SK-II、珂润(Curel)、芙丽芳丝(freeplus)等多个知名品牌，均在国内市场长期热销。

8月24日，在记者就当前的核污水事件咨询时，珂润（花王）品牌客服回应称，“通过官方途径从日本进口到中国的花王集团各品牌产品，会接受放射性物质相关检测，确保产品可以安全使用。”

SK-II方面则回应称，“目前我们在具有检验检测机构资质（CMA）及中国合格评定国家认可委员会（CNAS）认可的第三方检测机构按照国家检测标准主动对SK-II产品进行相关检测，您可以放心购买和使用我们的产品。”

另外，资生堂、高丝、FANCL等公司均做出类似回应称产品均符合国家相关标准，消费者可放心购买和使用。

据中国海关总署发布的数据，从2023年6月份开始，从日本进口的化妆品开始出现明显的下滑，其中7月份的进口金额同比大幅下滑了31%。

事实上，这不是日系美妆第一次遭遇消费者的抵制。

今年618期间，日本福岛第一核电站运营方东京电力公司开始为期两周的核污染水排海设备试运行。该消息在消费市场引起波澜，一批消费者退掉了618期间买好的日系化妆品，涉及资生堂、IPSA、安热沙、怡丽丝尔等众多日系品牌。

当时的社交平台上，“护肤品核辐射”“日系护肤品核辐射”等话题讨论火热。此外，宝洁旗下高端化妆品品牌SK-II产地涉嫌遭受核污染的消息疯传，而后品牌方指出相关报道不实，但依旧带来消费者信心的动荡。

然而，消费者的质疑声没有停止。核污染水进入到海洋后，是否会影响到日本化妆品的安全性？虽然目前尚未有统一结论，但毫无疑问，放射性物质令人生畏。

专家认为，此次排放核污染水带来的影响很大，尤其是在消费者心理和情感上。日本方面提供的证据不足以支持其排放的核污染水是安全的，消费者会对日本美妆产品产生不良印象，所以消费者对日本美妆产品不放心、进而拒绝购买，是完全合理的。

国货迎来新风口？

事实上，在排放核污染水事件前，日系美妆在国内已出现式微的迹象。

2019年日本成为中国化妆品第一大进口国，然而在2022年，“第一”的位置让位于法国。此前日系美妆以高级的护肤功效著称，动辄上千元的精华等护肤品曾被国人追捧。近两年，本土品牌正在通过主打功效性护肤崛起。

薇诺娜、珀莱雅和华熙生物等本土品牌，近几年在市场上的增长势头明显。

公开数据显示，去年双11期间，天猫平台美妆总GMV高达420亿，TOP10榜单中出现了珀莱雅和薇诺娜，分别以14.04亿、10.96亿销售额排名第五和第六，这是天猫双11美妆个护TOP10榜单中首次出现2个本土品牌。进入前20的国货品牌还有夸迪和自然堂。

另一边，以资生堂、花王等为代表的日系美妆品牌们正在遭受考验。

以资生堂为例，2022年全年资生堂净利润同比下降6.2%，花王旗下珂润、芙丽芳丝等品牌也未能支撑业务增长。此外，自2021财年开始，宝洁就连续多次在财报中提及SK-II业绩出现下滑的情况。SK-II的神仙水、小灯泡、大红瓶等核心单品的竞争力似乎在减弱。

国货的崛起，越来越成为化妆品市场一股不可忽视的新力量。

2018年至今我国化妆品市场整体环境发生了很大变化。首先是传播环境，KOL们掌控了C端话语权；其次，消费者也在更新迭代，95后、00后消费者逐渐成了化妆品的主流消费者。

根据《2023Q1魔镜消费新潜力白皮书》显示，消费品未来市场趋势一方面是流量红利见顶，提升产品力、塑造品牌为核心，消费者更看重产品的质量和功能，成分+功效营销的功能性护肤品大热就是集中体现；另一方面随着Z世代消费群体的迅速崛起，高性价比的国货受到欢迎。

在一位资深行业人士看来，我国化妆品市场快速变化的过程中，本土新锐品牌的适应是最快的，其次是欧美品牌，日本品牌的转型是最慢的。

基于本土市场，国产品牌具有更多适合国人肤质和更迎合国内消费环境的基因，“国潮”的审美和叙事营销曾取得过不俗的成绩，在政策利好和“支持国货”的情怀加持下也颇具优势。

然而，眼下日妆突遇危机，国货上位就在此时吗？

恐怕言之尚早。比如本次风波中，消费者尤为关注原料产地，而我国在化妆品原料方面恰恰起步较晚，在日本品牌格外擅长的物理防晒剂领域尚无“能打”干将，目前对日系原料有一定的依赖性，加之全球化时代的制作工序复杂难辨，若细究原料产地，恐一样被拖累，面临舆论讨伐。

除原料等短板，国产化妆品品牌还存在太多的升级空间。即使日妆品牌衰落，欧洲的优质品牌也随时可以替代，市场上强者如林，国产品牌难有立足之地。

据此前中研普华研究院发布的《2023-2028年中国化妆品行业深度调研与发展趋势预测研究报告》，近年来，国产化妆品品牌虽然颇有起色，初具同国际大牌相抗衡的实力，但在研发、营销等方面和国际头部品牌尚存在较大差距。同时，随着国际品牌对下沉市场战略的逐步应用，我国国产化妆品品牌的价格优势也在逐渐减弱，市场竞争更为激烈。

基于本土市场，国产品牌具有更多适合国人肤质和更迎合国内消费环境的基因，“国潮”的审美和叙事营销曾取得过不俗的成绩，在政策利好和“支持国货”的情怀加持下也颇具优势。但差距所在，实乃硬伤，不能仅靠市场对竞品的一时抵制取得好成绩，还是要下苦功雕琢自身，勉力精进。